Our Story

My Dream That Became a Reality in My Homeland

I was a student in Belgium, and I saw how incredibly easy online shopping had become there. It was a luxury I wasn't used to back home in Palestine, where getting the products I wanted was often a struggle due to the limited number of brands that shipped here.

When I returned home, an idea sparked... why not bring this experience to myself first? Then, my friends and family started asking me about the products I was using and how they could get them. That's when the idea of "Joli Palestine" began to take shape in my mind. In 2018, I decided to take the plunge and open my own online store, becoming one of the first to offer an online shopping experience in Palestine, initially as a side project to help me with some expenses as a university student.

And so, my dream took flight. From a simple idea to meet my own needs, to what I see today: a growing community of beauty enthusiasts in Palestine. We are now proud to have over 29,000 followers on Instagram and a website through which we always strive to serve you and provide you with the best shopping experience. This is "Joli Palestine," a story of passion that started with a dream.